The three editions of You Don’t Have To Say No! represent an innovation in sales training that is designed to increase both sales and CSI. It is accomplished by providing an understanding of the fact that there is nothing positive that can truly come of telling a guest “no.” It zeroes in on truths, facts that let our valuable guests know what we can do for them, rather than what we cannot. And it enables us to close on these truths several times during the road to the sale.